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  • The AdEx Network aims to build a decentralized solution for digital advertising that reduces fraud, improves budgets, and protects user privacy.
  • The project is built on the Ethereum blockchain to connect publishers and advertisers without intermediaries, via a dedicated decentralized advertisement exchange.
  • AdEx introduces real-time reporting for both publishers and advertisers and enables payments per view with no withdrawal threshold for publishers.
  • Validator nodes on the AdEx Network are required to stake the ADX token, while payments between publishers and advertisers are done via the DAI stablecoin.